TV3 Televisió de Catalunya

Printable version Thursday 06 September 2012 Last updated at 17:03

TV3, Televisió de Catalunya is the public television broadcaster of Catalonia, Spain. Founded in 1983, TV3 is part of the state-owned Catalan Corporation of Audiovisual Media (CCMA) that includes television, radio and internet media.

In recent years Televisió de Catalunya has committed itself to being present on the web. It manages various portals and web sites, which have become popular with users seeking information in Catalan on the Internet. Since 2005, through the web portal www.tv3.cat, viewers can access TV3alacarta, a service enabling the user to watch archive and transmitted programs, as well as live streaming of all of the network channels.

Televisió de Catalunya also holds the most important audiovisual archive in the country. From its creation, the documentation department was founded  with the mission of preserving its productions, both as company assets and as a cultural heritage, and managing the archive to provide a competent and effective service to internal and external users. A selection of TV3 content is now freely available as part of the EUscreen project.

The Mission of TV3

Televisió de Catalunya’s mission is to offer all the citizens of Catalonia quality and efficient public service broadcasting, committed to ethical and democratic principles while promoting the Catalan language and culture.

One of Televisió de Catalunya’s main objectives is to help consolidate and expand the use of the Catalan language, culture and identity, and disseminate knowledge of Catalan culture abroad, while reflecting the diversity of contemporary society. The Catalan language is presented by TV3 in many different ways such as documentaries, contests and debates. For this reason, the Catalan language is the theme of the Televisió de Catalunya’s Special Collection of material on EUscreen.

Today, Televisió de Catalunya produces and broadcasts a general channel, TV3 , and four different thematic channels (324, 33, Super3, Esport3), all in the Catalan language. It is Catalonia’s main communication medium and the TV network that is most watched by the country’s citizens.

At the same time, it does everything to ensure that its programs reach as many viewers as possible. Over the years, the network has won widespread international recognition  for the quality of its programs.

Televisio de Catalunya seeks quality and innovation and strongly differentiates its output from that of other networks. It has been one of the pioneer broadcasters in adopting a MAM digital system. An in-house developed digital system, DIGITION, was implemented in 2003. Since then, the system has been extended to all production areas and has been upgraded to meet different user needs or to be adapted to broadcasting and technical developments. Now the system is fully operating for production, broadcasting and archiving, and is one of the company assets.

Digitizing the Archive

In 2006, TV3 began the process of digitizing its archive holdings, specifically the videotape archive, which holds about 250,000 videotapes in different formats. About 50% of this material has now been digitized and the digital archive today holds more than 170,000 hours of digital video, approximately 100,000 hours of digital-born material and 70,000 hours of digitized old video tapes.

The digital archive is widely used within the company, and this use has increased in the last few years. The latest statistics show that an average of 500 clips per day were retrieved from the digital archive for different purposes: transmission, re-use, web publication and footage sales. As a result an average of about 75 hours were downloaded from the digital archive each day, that is, more than 27,000 hours a year.

TV3 in Euscreen

The  archive material selection  present on the EUscreen  portal ranges from documentaries to cooking shows and lifestyle programmes.

There is a selection of programmes for children, like the series ‘Draw me a story’ which retells fairy stories through different artistic techniques including watercolour painting and collage.

There are also light entertainment programmes such as the sitcom, ‘Dirty Linen’ which chronicles the lives of two male flatmates with little in common. The Graus features theatre group La Cubana pretending to be a peculiar family of television critics who comment on TV3’s programming.

The selection of comedy material is particularly interesting, and includes live theatre and comedy which needs no translation. This hilarious spoof of sporting events by the Tricicle Theater company was recorded live at the Victoria Theatre in Barcelona and includes a tennis match and skiing live on stage.

For more information on these programmes, check out TV3’s English website and see these programmes and many more on EUscreen.

 

 

 

Alícia Conesa has a degree in Librarianship and a Post graduate course in Media Organizations Management. She is a member of the Council in the Faculty of Library and Information Science, Barcelona University  and a member of FIAT/IFTA Programming & Production Commission.

She  has been working in Audiovisual Archives field since 1983, when she joined the public broadcaster, TV3, Televisió de Catalunya. She had participated in the creation of the television archives and reference service, with different responsibilities, mainly related to database development and  management. Since 1992 she has been director of  the Documentation Departament.

Montse Fortino has a degree in Librarianship. She has worked at Televisió de Catalunya since 1991 and participated in different TV programmes such as Vides Privades, Explica'ns la teva vida, Material sensible, Un lloc per viure and 30 minuts. She has worked in the VideoActive project and in the Euscreen project.

 

 

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