CFP: Children's Media Conference

Printable version Friday 12 February 2016 Last updated at 11:15

The Research Strand of the Children’s Media Conference (CMC) is a crucially important and popular part of this annual event, which attracts over 1000 children’s media professionals to Sheffield every year.  This year the conference takes place from the 5th to the 7th July.

The content shared during the research sessions is always eagerly anticipated by delegates and the research strand’s role is to provide valuable insights and thought-provoking research to the children’s media community.  The research presented may also be incorporated into other related conference sessions, to disseminate it more widely.

The wide variety of topics discussed at the conference can be seen in last year’s programme:

The CMC Research Sub-Committee is delighted to announce this year’s call for papers to be presented at the 2016 Children’s Media Conference in Sheffield on the 6th and 7th July.

Conference Theme: “MAKING IT HAPPEN.”

The conference theme for 2016 is “Making It Happen”.  Although not all sessions necessarily address the theme specifically, all presenters and producers will be asked to consider how they can make their content relevant to it.

We’re especially interested in research that will help delegates achieve their creative and commercial goals. Insight into children’s behaviours and perspectives as well as data that helps to inform decision-making and strategy, will be particularly useful. Our aim is to present a varied menu of research sessions, appealing to delegates from all corners of the industry and so welcome submissions from academic, institutional and commercial sources.

We are keen to hear your thoughts of suitable, relevant and thought provoking content that can be shared.

One element of the Conference Theme “Making it Happen” will be an emphasis on diversity and inclusion in conference keynotes, sessions and workshops. We hope to see some research submissions with this focus.

Submission Criteria

Over the years we have been able to identify the types of sessions which achieve the most success with the audience at the conference. Below is an outline of the submissions considerations we ask of our research agencies and academics and where possible your submissions should reflect the following;

  • Clear and concise action points for the audience to take away and be able to use from the research
  • Long-term research which enables us to understand the past better and explore and project the future better
  • Wide research which brings good statistical evidence to bear and provides a good basis for market understanding
  • Fresh insights which are relevant to today’s children’s media landscape
  • A unique angle/area which has not yet been explored

·       We are open to submissions relating to children aged 0-14 years of age.

For the purposes of contrast please see all the sessions headed “Research” in last year’s programme:

NB: Research sessions from Day 1 (Wednesday 6th July) are repeated on Day 2 (Thursday 7th July) and so you must be available to present on both days.

Submission Process and Deadlines:

  1. Please submit a 600-word abstract detailing your proposed research topic including where appropriate objectives, methods and potential outcomes.
  2. Submit your entry to Jacqui Wells, CMC Administrator, at the following email addressJacqui@thechildrensmediaconference.comby Friday 11th March 2016.
  3. Submissions will be reviewed by the CMC Research Advisory Sub-Committee. The committee members are from a variety of backgrounds; Research, industry, academia, client-side and agencies.Successful applicants will be notified by Friday 25th March 2016.
  4. If you are selected, your final presentation will be required by Monday 13th June. This will allow the producers to identify other sessions in the conference which might benefit from your research insights, increasing the reach of your work amongst the CMC audience.

5.     The CMC Sponsorship Coordinator will email you with an in-kind sponsorship agreement. 

6.     By Friday 3rd June you need to send Jacqui Wells 1 jpeg company logo and 1 eps company logo for use on print and on the CMC website.

  1. Research sessions will take place on Wednesday 6th July – through the day, and will all be repeated to maximise their potential audience, at a different time, on Thursday 7th July.

Key Dates - 2016

Proposals to be received by Friday 11th March

Successful Applicants notified by Friday 25th March

Topline Findings and key insights - Friday 27th May                  

Logos submitted - Friday 3rd June

Final Presentations submitted - Monday 13th June

Presentations at Conference - Wednesday 6th and Thursday 7th July


NB: We will seek to publish all the presentations and associated video and audio recordings on the CMC website immediately after the conference.  Please indicate in your proposal if elements, or all of, your planned presentation will not be suitable for this.

The CMC PR agency DDA Blueprint will be seeking new research, which stimulates press interest in the run-up to the conference.  Again it is important for us to know if your research is embargoed or should not be featured in this way.

It is your responsibility to clear with research subjects and partners your right to present the research at the conference (and if possible online) and to clear all content in your presentation for display at the conference to a live audience.

Please ensure you are able to present on both Wednesday 6th and Thursday 7th July. If you have any issues with availability then please let us know when you submit your abstract.

Great News for 2016

This year the research sessions will again benefit from full technical support. This means that in addition to having on-site tech expertise, the sessions will be recorded and available to download after the conference. This will be of huge benefit to delegates and presents a magnificent platform for your research to be disseminated. It does mean that all presentations will be stored centrally and so you will not be able to present from your own PC or Mac. The deadline for submission of final presentations is Monday 13th June to allow the conference organisers to upload the presentations to central PCs, check for bugs and allow time to address any incompatibilities.

For further clarification please email:

Shazia Ali (Producer, CMC Research Strand 2016)

Btisam Belola (Producer, CMC Research Strand 2016)


 by Friday 11th March 2016


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